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| Types of mailing lists | |
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At least two types of mailing lists can be defined: an announcement list is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. The second type allows members to post their own items which are broadcast to all of the other mailing list members. This second category is usually known as a discussion list.
[edit] Tags:Postal System,Email,Newsletter, | |
| More definitions | |
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When similar or identical material is sent out to all subscribers on a mailing list, it is often referred to as a mailshot or a blast. A list for such use can also be referred to as a distribution list.
In legitimate (non-spam) mailing lists, individuals can subscribe or unsubscribe themselves.
Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list for only contractually agreed-upon times. The mailing list owner typically enforces this by "salting" (known as "seeding" in direct mail) the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters may attempt to bypass salts by renting several lists and merging them to find the common, valid addresses.[citation needed]
Mailing list brokers exist to help organizations rent their lists. For some organizations, such as specialized niche publications or charitable groups, their lists may be some of their most valuable assets, and mailing list brokers help them maximize the value of their lists.
A mailing list is simply a list of e-mail addresses of people that are interested in the same subject, are members of the same work group, or who are taking class together. When a member of the list sends a note to the group's special address, the e-mail is broadcast to all of the members of the list. The key advantage of a mailing list over a things such as web-based discussion is that as new message becomes available they are immediately delivered to the participants' mailboxes.
[edit] Tags:Mailshot,Distribution List,Spam,Mailing List Brokers,Help, | |
| Listwashing | |
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Listwashing is the process through which individual entries in mailing lists are removed. These mailing lists typically contain email addresses or phone numbers of those that have not voluntarily subscribed. An entry is removed from the list after a complaint is received.
Only complainers are removed via this process. It is widely believed that only a small fraction of those inconvenienced with unsolicited email end up sending a proper complaint. Because most of those that have not voluntarily subscribed stay on the list, and only the complainers stop complaining because they are removed, this helps spammers to maintain a "complaint-free" list of spammable email addresses. Internet service providers who forward complaints to the spamming party are often seen as assisting the spammer in list washing, or, in short, helping spammers.
[edit] Tags:Cite,Spammers,Internet Service Providers,Spammer,Spamming, | |
| See also | |
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Look up mailing list in Wiktionary, the free dictionary.
Direct marketing
Distribution list
Electronic mailing list
Netiquette
Newsletter
Robinson list
Usenet
Linux kernel mailing list
Retrieved from "http://en.wikipedia.org/w/index.php?title=Mailing_list&oldid=473106948"
Categories: Electronic mailing listsPostal systemSocial information processingDirect marketingSpammingHidden categories: Articles lacking sources from December 2007All articles lacking sourcesAll articles with unsourced statementsArticles with unsourced statements from January 2010Use dmy dates from January 2012
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Tags:Direct Marketing,Netiquette,Robinson List,Usenet,Categories,Social Information Processing,Articles Lacking Sources From December 2007,All Articles Lacking Sources,All Articles With Unsourced Statements,Articles With Unsourced Statements From January 2010,Use Dmy Dates From January 2012,Log In / Create Account, | |
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